“Ecobotanic” was born in 1995 from an ides of the Polverini Group, a line of hair cosmetics that was considered 60/70% natural. During a meeting with the affiliated hairdressers, the Polverini Group wondered how to improve their product Line becoming environment friendly.
Hence Ecobotanic was created, a hair products line made from vegetable oils.
Through extensive studies and our experience in the field, we identified nine different scalp problems: oily scalp, dandruff scalp, hair loss etc.
So it was necessary to find the right hair treatments with products designed specifically for each problem. This is how we created the Essential...